Westcoast Solid Wood Furniture moved several weeks ago. A business typically moves when they have run out of space, have parking issues and for a variety of other reasons. This furniture store has been in Nanaimo for over twenty years and it was time because of most of the reasons noted above.
It is important that refreshing a business can have a great impact on future growth. An on-line business would rebuild a web presence and the on-line marketing to refresh their business. These intangible assets play a big role. In fact, a website and social media campaigns are a critical component of re-marketing and re-branding.
A bricks and mortar store needs to take a different approach. This can include new inventory, in-store sales, better signage and advertising. The new location for the Westcoast operation was an important change for the business. It put the store in a great position along with other large businesses. The great Canadian Superstore, Home Depot, Art Knapp and many others are close neighbours.
Good locations can provide "impressions" for the business. Every time a prospective customer drives by on Metral Drive, they may catch sight of the store. Over time, this impression sticks with that person. When it comes time for new furniture, this image that is saved in our brain, may be recalled and draws the customer into the store.
So location, location, location cannot be underestimated. Today is Black Friday and the sale continues at Westcoast including all taxes. Drop by to have a look at the new furniture, lamp, accessories in the store.
Westcoast Solid Wood Furniture.